Shalion unveils Amazon Perfect Store for optimizing range, content and visibility

Barcelona, October 2024 – Shalion, the leading digital shelf and retail media insights provider, proudly announces the launch of its latest product: the Amazon Perfect Store. This innovative solution equips eCommerce teams with Amazon-specific insights and actionable dashboards, bridging the gaps left by standard digital shelf reports. Designed to help brands take control of their performance on Amazon, Amazon Perfect Store addresses critical challenges in product range, content optimization, and visibility, driving improved sales and profitability.

Addressing key pain points

Many Amazon teams struggle with ineffective reports that fail to use Amazon-specific terminology, making it difficult to understand their true performance. Shalion’s Amazon Perfect Store is purpose-built to speak Amazon’s language, providing a complete overview of key performance areas, actionable insights to maintain product presence, and enhanced visibility through weighted share of voice analysis to optimize media spend and outperform competitors.

“At Shalion, we understand the complexities of the Amazon ecosystem. Our new Amazon Perfect Store delivers the insights brands need to take swift, data-driven action and stay ahead of the competition,” said Valeria Bellani, Co-Founder & CCO at Shalion. “This product is pivotal in unlocking growth by providing teams with clear guidance on where they need to improve.”

Key Features of Amazon Perfect Store

• Range management: Proactively address stock issues, CRAP products, and Buy Box status.
  • Alerts on assortment issues: Daily alerts on out-of-stock products, CRAP, and Buy Box status.
  • Tracking: Permanent and promoted range tracking, with tools for managing promotions like discounts, coupons, badges, and events.
  • 3P seller monitoring: Maintain control of your listings by monitoring third-party sellers, ratings, and pricing.
• Content management: Optimize product content for better visibility and conversion rates.
  • PDP optimization: Actionable reports on titles, descriptions, images, videos, bullet points, and reviews.
  • A+ content monitoring: Ensure standard and Premium A+ content compliance across your portfolio.
  • KPI tracking: Monitor "Beautiful Basics" such as titles, images, and bullet points to maximize visibility and conversion.
• Visibility management: Gain a clear picture of your brand’s visibility and optimize ad spend.
  • Share of voice analysis: Detailed tracking of organic and paid search across key Amazon search pages, factoring in rankings and traffic impact.
  • Media spend insights: Track media performance and competitor benchmarks to allocate budgets effectively.
  • Sophisticated weighting: Understand your visibility with a comprehensive methodology for both organic and paid results.

“Shalion’s Amazon Perfect Store is a game-changer for us. It provides clear, actionable insights that allow us to quickly detect and resolve issues as well as improving product visibility” says Saskia Rosset, Ecommerce Marketing Manager at Affinity Petcare. “This product is empowering our team to stay competitive on Amazon.”

Persona-led reports for strategic teams

Shalion’s Amazon Perfect Store is built with specific teams in mind:

• Range management for key account and category managers.
• Content management for SEO managers and content strategists.
• Visibility management for media managers and agencies.

The importance of Amazon optimization

As Amazon continues to dominate eCommerce, brands must stay ahead by leveraging data-driven insights. Amazon is expected to account for 42% of global retail media ad spend in 2024, with a staggering 74.2% in the US (eMarketer). Moreover, Amazon’s total company revenue is forecast to grow 10% year-over-year, reaching $148 billion in Q2 2024​ (Amazon).

Shalion’s Amazon Perfect Store empowers brands to optimize their product listings, improve content, and manage their visibility in the competitive Amazon marketplace.

See Amazon Perfect Store in action

For more information on Shalion’s new Amazon Perfect Store and to see how it can elevate your brand’s performance on Amazon, book a demo today.

About Shalion

Shalion enables ambitious brands to navigate their journey to digital shelf excellence through a unique, unified digital shelf and retail media insights solution. By simplifying complex data, Shalion empowers brands to make informed, strategic decisions, optimizing their eCommerce performance.

For more information on Shalion’s new Amazon Perfect Store or to schedule a demo, visit www.shalion.com/getintouch 

For media inquiries, please contact: mcox@shalion.com

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