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A shelf where decisions take too long
→ Why online grocery penetration sits at 12.5% when beauty and pet care have passed 40%.
→ Dashboard fatigue, the OODA loop, and the architectural failure no tool refresh can fix.
How AI is reshaping both sides of the shelf
→ Rufus, Sparky, and off-platform assistants absorbing the research work your shelf was built to enable.
→ What that means for attribution, for content, and for your category.
A new operating model for eCom teams
→ From managing PDPs to managing an influence surface.
→ Why SEO and GEO follow completely different logic, and which cross-functional teams your eCom org has never needed before.
How to organize for AI commerce
→ GEO task force design, the AI Agent Manager role, and the displacement vs. augmentation choice that separates the Klarnas from the IKEAs.
→ Plus a phased 4-step readiness roadmap.
Valeria Bellani | Founder & CRO at Shalion
Valeria Bellani is CRO and co-founder of Shalion, the AI-first digital shelf and retail media intelligence platform for global consumer brands. With more than 30 years in market research, she has spent her career turning data into decisions for some of the world’s leading brands. As AI takes over more of the shortlisting that precedes a purchase, her focus is on giving brands the visibility and tools to earn a place in the answer. She is a regular voice on retail media, including her talk at Retail Media Congress 2024 on retail media beyond Amazon.
