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RETAIL MEDIA MAESTRO

Keyword intelligence that wins retail media

Map your clients' complete keyword territory through the shopper's eyes. Win more pitches. Lead every conversation with intelligence no one else has.

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200K

Keywords tracked daily

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4

Major US retailers covered daily

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2K+

Global retailers available

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100%

Independent · No retailer bias

Covering the retailers
that matter

Covering the retailers that matter

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The Gap Agencies Close

Brands organize by category. Shoppers search by intent.

Every budget allocated inside a category silo misses the territory where competitive pressure is actually building. Your clients' competitors are winning keywords no retailer dashboard shows.

RMM maps where shoppers actually go. Cross-category, cross-retailer, grounded in 200K+ daily keyword data collection.

"The agency that finds the invisible opportunity first owns the client relationship."

 

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FULL PLATFORM CAPABILITIES

Everything your team needs. Organised by what you need to do.

  • Market Share
  • Share of Voice
  • Keyword Intelligence
  • Market Share

    Connect visibility to commercial performance.

    BSR-based market share by brand and product, no panel data, no retailer delays. SOV-to-market-share correlation proves which visibility investments drive sales.

    • BSR-based market share per brand and product, without panel lag
    • SOV-to-market-share correlation: prove which visibility investments drive sales
    • New-to-market brand detection before they appear in sales data
    • Fastest-growing brand tracking across all covered retailers
    • BR-ready competitive benchmarking across all 4 retailers

    For:

    Insights Analysts · Account Directors · Business Development

     

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  • Share of Voice

    One SOV number. The complete picture.

    Page-rendering technology that simulates a real shopper’s browser, every ad, every placement, zero blind spots.

    • Unified SOV across organic search, sponsored and display including 3P ads
    • Weighted by placement size, image type, position and keyword traffic
    • SOV breakdown per keyword, per brand, per category, per retailer
    • Display ad screenshots for competitive creative benchmarking
    • Defend, Conquer, Attack view: strategic positioning by search term

    For:

    Media Planners · Shopper Marketing · Retail Media Managers

     

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  • Keyword Intelligence

    Map where shoppers actually go.

    200K+ keywords daily. Cross-category mapping regardless of retailer department structure.

    • Which categories your clients appear in, and which they’re absent from
    • Paid vs. organic keyword distribution per brand, per retailer
    • Top keywords per category with traffic estimates and dominant brand ranking
    • Campaign tag creation to monitor specific keyword sets over time
    • Retailer differentiation: Amazon and Walmart shoppers search differently

    For:

    Media Planners · Business Development · Insights Analysts

     

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RETAIL MEDIA + MAESTRO AI

The AI layer designed to orchestrate your retail media intelligence.

Unlike tools that bolt a chatbot onto an existing analytics platform, Maestro is a domain-trained AI that understands how keyword territory, share of voice and market share interact across a category, reasoning across all three simultaneously to give agencies answers that would take an analyst days to produce.

Natural language questions across all your data. No filters, no exports, no waiting.

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Why agencies choose RMM 
over everything else.

Data independence is not a feature, it’s a philosophical position. Built by an independent company with one job: providing the most comprehensive and objective retail intelligence in the market.

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Data Independence

100% scraped, derived and designed by Shalion’s internal teams. No retailer bias. No conflicts from a holding company. RMM is what Shalion sells.

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Comprehensive Coverage

RMM tracks virtually any retailer category in any marketplace, including Instacart, DoorDash and multi-banner retailers like Kroger. As your business expands, RMM scales up with you.

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Shopper Segmentation

Proprietary technology individualizes keyword lists by retailer, differentiating how Amazon shoppers search versus Walmart, Target and Kroger. Data-backed, not assumed.

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Total Media Coverage

Every paid search activation and product listing on a search results page, including 3P ads. One SOV number. The complete picture. No methodology gaps.

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AEO Measurement

Shalion’s Agentic Engine Optimisation technology tracks product positioning inside Amazon Rufus and Walmart Sparky. No competitor has this.

RMM makes you the most valuable partner your clients have.

#1 Efficiency

Data to decisions in minutes.

Ask Maestro any market question. Get cross-retailer, cross-category intelligence instantly, with the recommended action already ranked.


  • Pre-pitch territory audits in minutes, not days
  • No more jumping between tools or exporting data
  • Client reports that schedule and deliver automatically

 

#2 Effectiveness

Budget where shoppers actually go.

Every dollar allocated inside a category silo misses where competitive pressure is building. RMM maps the full shopper keyword universe and connects SOV to market share.

  • Cross-category, cross-retailer keyword mapping
  • SOV-to-market-share correlation built in
  • Amazon and Walmart shoppers tracked separately
#3 Identification

See what no other tool shows your clients.

RMM surfaces opportunities before they become someone else's gain, and your agency is the one that found it first.

  • Keywords where competitors are winning unchallenged
  • New brands gaining rank faster than sales data detects
  • Adjacent categories with growing demand and no dominant player

The intelligence your clients can’t get anywhere else.

Walk into your next pitch with territory data no competitor has. Book a demo and see what RMM finds in your client’s category in 30 minutes.

No commitment · 30 min · Category-specific

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