Retail Media Maestro: Cross-Retailer Intelligence for Agencies

The Gap Agencies Close

Brands organize by category. Shoppers search by intent.

Every budget allocated inside a category silo misses the territory where competitive pressure is actually building. Your competitors are winning keywords that no retailer dashboard shows.

Retail Media Maestro (RMM) maps where shoppers actually go. Cross-category, cross-retailer, grounded in 500K+ daily keyword data collection in major retailers.

"Agencies and brands that finds the invisible opportunity first dominate their category."

Market Share
Share of Voice
Keyword Intelligence

Market Share
Connect visibility to commercial performance.

BSR-based market share by brand and product, no panel data, no retailer delays. SOV-to-market-share correlation proves which visibility investments drive sales.
- New-to-market brand detection before they appear in sales data
- Fastest-growing brand tracking across all covered retailers
- BSR-ready competitive benchmarking across all 4 retailers
For:

Insights Analysts · Account Directors · Business Development
Share of Voice
One SOV number. The complete picture.

Page-rendering technology that simulates a real shopper’s browser, every ad, every placement, zero blind spots.
- Unified SOV across organic search, sponsored and display including 3P ads
- Weighted by placement size, image type, and position
- SOV breakdown per keyword, per brand, per category, per retailer
- Display ad screenshots for competitive creative benchmarking
- Defend, Conquer, Attack view: strategic positioning by search term
For:

Media Planners · Shopper Marketing · Retail Media Managers
Keyword Intelligence
Map where shoppers actually go.

Cross-category mapping regardless of retailer department structure.
- Which categories brands appear in, and which they’re absent from
- Paid vs. organic keyword distribution per brand, per retailer
- Top keywords per category with traffic estimates and dominant brand ranking
- Campaign tag creation to monitor specific keyword sets over time
- Retailer differentiation: Amazon and Walmart shoppers search differently
For:

Media Planners · Business Development · Insights Analysts

Natural language questions across all your data. No filters, no exports, no waiting.

Data Independence

100% scraped, derived and designed by Shalion’s internal teams. No retailer bias. No conflicts from a holding company. RMM is what Shalion sells.

Comprehensive Coverage

RMM tracks virtually any retailer category in leading marketplaces. As your brand's needs grows, RMM scales up with you.

Shopper Segmentation

Proprietary technology individualizes keyword lists by retailer, differentiating how Amazon shoppers search versus Walmart, Target and Kroger. Data-backed, not assumed.

Total Media Coverage

Every paid search activation and product listing on a search results page, including 3P ads. One SOV number. The complete picture. No methodology gaps.

AEO Measurement

Shalion’s Agentic Engine Optimisation technology tracks product positioning inside Amazon Rufus and Walmart Sparky. No competitor has this.

#1 Efficiency

Data to decisions in minutes.

Ask Maestro any market question. Get cross-retailer, cross-category intelligence instantly, with the recommended action already ranked. 

Pre-pitch territory audits in minutes, not days
No more jumping between tools or exporting data
Reports that are scheduled and delivered automatically

#2 Effectiveness

Budget where shoppers actually go.

Every dollar allocated inside a category silo misses where competitive pressure is building. RMM maps the full shopper keyword universe and connects SOV to market share.

Cross-category, cross-retailer keyword mapping
SOV-to-market-share correlation built in
Amazon and Walmart shoppers tracked separately

#3 Identification

See what no other tool shows your clients.

RMM surfaces opportunities before they become someone else's gain. Be the one who finds them first.

Keywords where competitors are winning unchallenged
New brands gaining rank faster than sales data detects
Adjacent categories with growing demand and no dominant player

Keyword intelligence that wins retail media

Brands organize by category. Shoppers search by intent.

Everything your team needs. Organised by what you need to do.

Connect visibility to commercial performance.

One SOV number. The complete picture.

Map where shoppers actually go.

The AI layer designed to orchestrate your retail media intelligence.

Why agencies and brands choose RMM over everything else.

RMM is your most valuable partner for retail media performance

Data to decisions in minutes.

Budget where shoppers actually go.

See what no other tool shows your clients.

The intelligence your brands can’t get anywhere else.

The power of intelligence