OUTLET DISTRIBUTION MAESTRO
See every outlet.
Act on every distribution opportunity.
Track distribution, pricing, and competitor presence across food delivery and first-party apps. Find where to expand, protect availability and act on every distribution opportunity.
50+ platforms/apps tracked
60+ markets covered
Complete outlet visibility. Foodservice & Convenience stores in one place
Continuously refreshed data.
Covering the platforms that matter
Turn outlet visibility into distribution growth.
Understand where your products are missing, where competitors are expanding and which opportunities will have the biggest commercial impact.
Stop guessing where to focus.
Start growing distribution with confidence.
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CAPABILITIES
Identify, prioritize and grow your product distribution across delivery and first-party apps.
CAPABILITIES
Identify, prioritize and grow your product distribution across delivery and first-party apps.
- Outlet Intelligence
- Field Activation
- Content, Price & Brand Execution
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Outlet Intelligence
Find your next distribution opportunity.
Continuously monitor outlet coverage, product distribution and competitor presence to uncover where your brand can expand next.
- Track outlet coverage, brand penetration, and competitor presence over time, refreshed up to biweekly
- Check whether products are sold individually, in combos, or as add-ons
- Compare performance across countries, regions, cities, platforms, franchises, and individual outlets
- Detect new-to-market and fast-moving competitor activity at the outlet level
For:
Regional / Global Sales Teams, Key Account Teams, Sales Operations
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Field Activation
Turn outlet data into sales execution.
Strategic opportunity mapping only matters if a rep can act on it. ODM gives field teams the outlet-level detail to walk in prepared.
- See exactly which outlets are missing your products, your competitors, or both
- Surface where your brands/subbrands are missing, underrepresented, or losing to competitors
- Get the context behind every gap: location, app presence, assortment, and pricing
- See how your territory evolves with frequent data updates
For:
Field Sales Teams, Key Account Teams
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Content, Price & Brand Execution
Control how your brand is presented on every digital store front.
Wrong product names, missing images, outdated prices. Every inconsistency costs visibility and conversion.
- Monitor product names, images, flavors, formats, and volumes across outlets
- Benchmark pricing and promotions against your reference guidelines
- Flag content and pricing gaps before it hits your sales
- Detect inconsistencies in your product’s images and names to improve accuracy and conversion.
- Track agreement execution against franchises, chains, and individual outlets
For:
Trade Marketing Teams, E-commerce / Digital Commerce Teams
OUTLET DISTRIBUTION + MAESTRO AI
The AI layer that already knows your outlets.
Maestro is Shalion’s agentic system trained on outlet-level commerce data. It reasons across distribution, pricing, and competitor presence at once. The result? Commercial teams can identify expansion and new opportunities, and act right away to hit their targets.
Understand where to grow, where to defend, and where to act across the digital foodservice and convenience ecosystem.
Schedule, customise and send reports automatically to your team and across the organization. No analyst time required.
Not a list of alerts. A prioritised set of actions with the reasoning behind each one.
Whether the team is global or local, sales or marketing, Maestro adapts to every profile to deliver insights and recommendations relevant to each role
Designed for commercial, sales, and field teams that know how to conquer distribution
Trusted outlet intelligence that helps commercial teams identify opportunities, prioritize actions and expand distribution with confidence.
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Always current
Outlet status changes daily. ODM refreshes frequently, so teams act on what's true now, not what was true at the last data pull.
Beyond restaurants
ODM covers the full digital outlet universe across foodservice and convenience stores.
Multi-app coverage
The solution captures across more platform types, not only public delivery apps, including selected first-party apps.
Opportunity-to-execution, one workflow
Strategic opportunity detection and outlet-level execution live in the same system, so insight doesn't stall before it reaches the field.
Maestro AI on proprietary data
Maestro runs on Shalion's own commerce data, refreshed on Shalion's own schedule, not a third-party panel.
BOOK A DEMOTurn outlet intelligence into commercial growth.
See where you are missing, where competitors are winning, and where to act next. Book a walkthrough of ODM for your category.
No commitment · 30 min · Category-specific
FAQ’s
Yes, it is. ODM isn't built to scrape every platform that exists every single day. It's built to continuously capture the platforms relevant to your category and markets, with updates refreshed up to biweekly. A smaller, frequently re-verified data set is more useful than a larger one that gets republished without actually being rechecked.
Refresh frequency is built around what fits your team, not a fixed calendar. ODM updates outlet coverage, distribution, pricing, and competitor presence on a recurring basis, refreshed up to biweekly or as agreed with the brand, so you're always working from the most current view your plan requires.
ODM's coverage spans Food Service Aggregators across foodservice and convenience, plus selected first-party apps, and that list keeps growing. If a platform your team needs isn't listed, tell your account contact, and they'll confirm exact coverage for your markets.