Equip your field sales team with unmatched distribution insights for strategic decision-making.
Summary
February 24th, 2025 – Introducing Menu Monitor from Shalion, a comprehensive tool designed for field sales teams in the food and beverage industry to gain precise distribution insights. With Menu Monitor, teams can make data-driven decisions, optimize their field operations, and drive competitive advantage through granular visibility into both their own and their competitors' brand presence in restaurants.
Problem
Field sales teams often lack the distribution insights needed to manage territories effectively. They need detailed data not only on their brand's distribution but also on competitors’ offerings to inform their field strategies and increase operational efficiency. Without a clear view of their market presence, teams struggle to identify growth opportunities and optimize sales visits.
Solution
Menu Monitor from Shalion is a data-driven tool that transforms territory management for field sales teams by providing targeted insights from food delivery app menus, aggregated by region and restaurant. This enables teams to:
- Track product presence accurately in real time
- Benchmark against competitors
- Identify high-potential growth areas and prioritize field visits accordingly
Menu Monitor offers a robust, interactive dashboard that can integrate with CRM platforms like Salesforce, making insights immediately actionable. The platform codifies data according to franchise, cuisine type, and location, presenting critical KPIs to support territory planning and sales strategy.
The tool can integrate with major cloud storage platforms for seamless data transfer and security. Future features will expand capabilities to include menu content verification, media activation tracking, and weighted availability based on foot traffic data for more refined market analysis.
“Menu Monitor completely revamps how field sales teams approach their territories. We’re excited to empower sales teams with the data and insights they need to make smarter, faster, more impactful decisions.” - Germán Loewe, Shalion Founder & CEO
Getting Started
Getting started with Menu Monitor is simple.
Visit our website to schedule a demo and experience firsthand how Menu Monitor can make an impact on your brand!
