The Shalion Blog

Shalion’s Amazon Perfect Store delivers Amazon-specific insights to optimize product range, content, and visibility, empowering brands to stay competitive and boost performance on Amazon.

Shalion secures €5M from Seaya Ventures to launch a retail media product in the US, boosting eCommerce intelligence. Discover the partnership details.

Key discussions included the importance of incremental Return on Ad Spend (iROAS) over traditional metrics like CTR and ROAS, and the challenges of managing multiple Retail Media Networks (RMNs).

Today's marketers face the challenge of determining whether their chosen advertising channels are influencing customer behavior. Retail Media channels such as in-store communication and personalized offers demonstrate significant influence,

As Easter nears, chocolate and candy sales skyrocket, with Easter alone generating $5.4 billion, emphasizing their pivotal role in holiday traditions and the need for retailers to grasp market trends.

Retail Media is revolutionizing advertising through precise targeting with shopper data, highlighting the need for industry executives to embrace collaboration and data utilization for success.

Prioritizing customer experience is crucial for business success, with leaders in this field experiencing higher growth, margins, and retention rates, emphasizing the importance of a client-centric approach.

Implementing wishlist and recurring cart features not only streamlines the shopping process but also enhances customer satisfaction and loyalty by empowering users to curate personalized collections of products and access them easily.