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We bring you a comprehensive summary of the new study carried out by MikMak Shopping Index 2023, shedding light on key insights and trends in the realm of Pet Care category. This groundbreaking research provides an invaluable understanding of the evolving landscape within this domain. Delving into consumer behaviors, preferences, and emerging patterns, the study offers a holistic view that is sure to captivate industry professionals and enthusiasts alike. Through rigorous data analysis and meticulous examination, MikMak reveals nuanced details that enable businesses to optimize their strategies effectively. With its scientific rigor and depth of analysis, this study serves as a beacon guiding stakeholders towards informed decision-making while unraveling unique opportunities hidden beneath the surface of the Pet Care category's current trajectory.
To begin with, we share some information published by Insider Intelligence that reveals that “nearly half (45.7%) of all US pet products sales will be made online by 2025, the highest ecommerce penetration of all grocery products. In 2020, the number was only 31.0%. Retailers are leaning into that desire by offering subscription programs, which, in addition to streamlining the shopping journey, help to increase repeat engagement among customers”.
The survey highlights that online shoppers are increasingly choosing premium health and wellness products for their pets out of convenience. Customers continued to gravitate toward premium brands, despite inflationary pressures.
In today's rapidly evolving digital landscape, consumers are gravitating towards online platforms to conveniently meet their pets' needs. The keyword "convenience" perfectly encapsulates this emerging trend as pet owners now enjoy the ease of browsing and purchasing a vast array of pet products from the comfort of their own homes. This shift in consumer behavior has been primarily driven by the desire to save time and effort, enabling individuals to effortlessly navigate through an extensive selection of premium health and wellness-focused items for their beloved furry companions. By harnessing the power of e-commerce, shoppers can access a plethora of specialized products that cater specifically to their pets' unique requirements with just a few clicks. As convenience continues to shape consumer preferences, it is evident that online shopping for pet essentials has become an integral part of modern-day pet care routines.
Digital behavior
1. Loyalty to Pet Care retailers
According to the MikMak Shopping Index 2023 Survey, many consumers are loyal to specialty Pet Care retailers. The study suggests that once the consumers are engaging, it is necessary that brand website drive them to the retailers where they prefer to check out.
2. Average Basket Size
The study shows that the average Pet Care cart contains 5.4 items. Among the top products that are being purchased on the MikMak Platform right now we can find: Cat Litter, Chicken-flavored cat food, and medication for dogs.
3. Purchase Schedule
Regarding 2022 purchase seasonalities, peaks are shown during March and April. Online Pet Care shoppers are most likely to purchase Wednesday, Thursday, or Tuesday. Looking at the time of day, Pet Care shoppers are likely to purchase at 11 AM ET.
How do eCommerce ads work?
Let’s share some of the Pet Care eCommerce ads best practices:
- Bold, eye-catching creative that visually stands out.
- Product first, showcasing both the product and its value right away.
- A clear call to action entices customers. Include bold links with simple text such as “Buy Now” or “Check Out”.
- Flexible checkout that allows shoppers to switch between in store and online.
- Content optimized.
- Don’t be afraid to try out different formats: Banner, carousel, vignettes.
Banner, carousel & vignettes differences
One effective strategy is to try out different formats such as banners, carousels, and vignettes in their ads. Banners provide a versatile platform for showcasing products or promotions prominently on websites or mobile apps, allowing brands to make an immediate impact. Carousels offer an interactive experience by presenting a series of images or videos that users can swipe through, enabling advertisers to tell a compelling story and highlight multiple products within a single ad unit. Vignettes, on the other hand, create immersive experiences by seamlessly integrating branded content into editorial environments.
Contact us!
Our team of seasoned professionals is here to provide you with expert guidance and tailored strategies that will propel your business forward in this digital landscape. With our comprehensive understanding of the intricacies involved in eRetail Media, we can fine-tune your marketing efforts to ensure optimal visibility. By partnering with us, you will have access to cutting-edge technologies and industry best practices that can elevate your brand presence across platforms. Don't let the complexities of eRetail Media hinder your success; contact us today and take a significant step towards achieving unmatched growth and profitability in this competitive arena.
