The Shalion Blog

The U.S. Pet Care category shows a notable trend with an expected surge in online sales, predicted to reach 45.7% by 2025, driven by increased consumer preference for subscription programs and enhanced shopping experiences.

Existing customers, driving a remarkable 68% of new customer acquisitions through word-of-mouth, underscore the unparalleled influence of loyal patrons in today's fiercely competitive digital market.

eCommerce apps are revolutionizing consumer engagement, driving a 37% surge in spending and reshaping retail strategies with personalized experiences and cutting-edge features like AR, VR, and AI-powered chatbots.

Total commerce merges online and offline shopping experiences, driven by data and technology, to create a unified, personalized journey for modern consumers, revolutionizing traditional retail.

Global Black Friday habits showcase spending control, a hunger for early information, mixed emotions, and the need to align marketing with customer satisfaction for effective campaigns.

Optimize eRetail advertising by strategically allocating your budget across Sponsored Products, Brands, Display, and Video Ads, leveraging Share of Spend to drive visibility, engagement and ROI.

Discover the dynamic shifts reshaping Black Friday in 2023 for US consumers. From phygital experiences to people-centric marketing, explore strategies driving e-commerce success in the digital age.

Americans are set to break spending records, with an anticipated $12.2 billion splurge on costumes, decorations, and treats. Online searches are driving inspiration, making eRetail Media a key battleground.