Ambitious brands need next-generation tools and solutions to propel them forward. Here’s how Shalion could be your competitive edge.
In a rapidly evolving eCommerce landscape, brands need a solution that can overcome every challenge the future throws their way.
As a result, Shalion is entering a new era and realizing this change with a bold new brand identity and powerful enhancements to our platform. This transformation is about more than just a fresh look. It's a bold leap forward in how brands achieve digital shelf excellence.
Tomorrow’s all-in-one solution, today
While most platforms focus narrowly on specific channels or individual aspects of the eCommerce landscape, Shalion is expanding the capabilities of our closed-loop unified digital shelf and retail media solution, ensuring we keep pace with brands' ever-evolving needs. Our comprehensive, 360° view of the eCommerce landscape allows brands to streamline operations, maximize resources, and make confident, data-driven marketing and media planning decisions across their entire ecosystem, not just on a handful of channels.
Our refined solution now helps brands maximize their eCommerce performance at every retailer site in these key ways:
Range: Range encompasses all aspects of the commercial relationship with retailers, focusing on assortment, availability, price, promotions, and more. This pillar provides real-time insights to ensure the proper execution of distribution and activation plans across every retailer network and uses benchmarking to identify opportunities and strengthen negotiation strategies.
Daily category, product availability, and pricing tracking empower brands to stay competitive, which means they’re best positioned to meet customer demand where it matters most. This also unlocks the ability to easily track and assess price, supply, and assortment variation over time, allowing for greater forecasting in these categories moving forward.
Content: Content boosts conversion rates and SEO efficacy on retailer sites, with customer reviews taking a central role in fostering customer trust and driving sales. Daily monitoring and benchmarking against competitors also ensures brands consistently drive better performance. Content Management also analyzes customer product reviews to better understand product relevance, highlight gaps, and more.
The action dashboard will tag critical content issues that require immediate attention and alert users when they receive negative reviews.
Visibility: Visibility ensures media plans are executed smoothly and offers brands an unparalleled view of their share of search and share of voice, helping them build and deploy high-impact campaigns. Comprehensive retail media tracking covers all ad types and placements, allowing brands to optimize budgets by evaluating their share of search across keywords and URLs.
Brands can also pinpoint which type of ads are being displayed and their exact location across homepages, search pages, shelf pages, and more.
Introducing Amazon Perfect Store
We’re also enhancing how we help brands sell more on Amazon with Amazon Perfect Store.
Amazon Perfect Store gives brands a comprehensive view of product performance, identifying critical actions needed to maintain product presence like OOS, CRaP exposure and more. Brands can ensure product availability and address stock issues before they impact sales with real-time alerts and optimize PDPs to enhance search ranking and drive conversion with title and image optimization and A+ content compliance capabilities. Finally, users can maximize their media ROI with a weighted share of voice assessment that provides them with even greater visibility on the world’s largest online retailer.
Join the eCommerce revolution. Learn how we can help your brand gain a comprehensive view of the market, enhance product content, and sell more at every retailer: shalion.com/platform
