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Visibility management

Elevate your brand’s presence
across the digital shelf

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Visibility Management

Get a complete view of your brand’s share of voice

Track your brand’s organic and sponsored product visibility across retailers, helping you understand where you’re winning and where there’s room to improve. Make strategic decisions that maximize your share of voice.

Take control of your visibility now.

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Simplify promotions for maximum impact

Navigate complex promotions with promotion tracking and comparison tools that help you identify trends and optimize your strategy to stay ahead of the competition.

Master promotions and increase impact.

EXPLORE

Maximize results with a weighted share of voice

Not all ad placements are created equal. Weighted share of voice insights factor in placement, creative size, and more, giving you a deeper understanding of your retail media spend’s true impact. Optimize your advertising and drive stronger performance

Boost ROI with targeted insights

SEE HOW
Our retail visibility solutions help you understand where your brand stands, track share of voice, and optimize promotions across all retail platforms. Make data-driven decisions that boost your brand’s visibility and performance, maximizing your impact on the digital shelf.
Track
Track
Optimize
Optimize
Boost
Boost
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Make your brand stand out across every retail platform

Spark

Gain the insights needed to maximize your brand’s presence across the digital shelf. Track share of voice, promotions, and ad placements to ensure your brand is always visible and performing at its best.
 

Key features:

Share of voice measurement across retailers
Retail media tracking for optimized ad spend
Promotion insights and comparisons
Comprehensive reporting with a weighted share of voice
Alerts for visibility changes and trends
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Visibility management at a glance

Spark

What is it?
What is it?

Visibility management encompasses all strategies for enhancing brand visibility on ecommerce sites.

What is it for?
What is it for?

To ensure that media plans are properly executed and plan media spending across time and websites according to existing organic visibility and competition activity.

Who is it for?
Who is it for?

Media Managers, Media Agencies.

What are the main KPIs?
What are the main KPIs?

Absolute: Search organic and paid ranking, Shelf organic & paid rankings, Promoted ranking, and Ads types count. Relative: Share of visibility, Share of spend, Share of search, Share of Shelf, Share of promotion.

  • Evaluate your share of search and menu across keywords and URLs
  • Differentiate keyword types as branded and category to further finetune
  • Identify where ads are displayed (homepage, search pages, shelf pages, offer pages) and which type of ads are played
  • Picture your share of spend (all retail media components) and share of visibility (including organic visibility) to better calibrate your media investments across ecommerce retailers
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  • Define the most relevant keywords for your brands and detect new trend
  • Visualize campaigns in a calendar across retailers to understand current strategies
  • Be able to picture all ads creative to inspire future campaigns
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  • Get alerts on ‘Out of Stock’ notices when campaigns run to react quickly
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Visibility Management
Our comprehensive Retail Media tracking covers all ad types and placements, allowing brands to optimize budgets by factoring in visibility, including organic. We offer detailed insights on brand identification, promotion types, and share distribution for multi-brand ads.