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Content management

Optimize your product content
for maximum visibility

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Content Management

Optimize every piece
of content

Product titles - Descriptions - Main images
Secondary images - Bullet points - Keywords
Enriched content (A+ content, 360-degree images)

Optimize your content for maximum impact.

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Boost retail readiness
and stay competitive

Our content health scoring and retail readiness tools ensure that your listings are fully optimized for each retailer, helping you increase visibility and conversion. With action reports, you can prioritize improvements to the content that will have the most impact.

Stay ahead in a competitive market.

SEE HOW

Create tailored content for every retailer

With retailer-specific image support, you can create tailored content that meets each retailer’s unique standards, ensuring your product listings stand out and perform at their best.

Tailor your content for maximum performance.

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Our product content management solutions empower your brand to deliver accurate, high-quality content across all retailers, improving visibility and driving better results. Track, optimize, and stay ahead of the competition with daily monitoring and personalized insights.
Accuracy
Accuracy
Visibility
Visibility
Asset 8
Personalization
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Turn accurate product content into increased visibility

Spark

Ensure your product content is always accurate, compliant, and optimized for every retailer. Daily monitoring and benchmarking against competitors ensures you’re consistently driving better performance across the digital shelf.
 
Tailor your content for maximum visibility and make data-driven decisions that give you a competitive edge.
 

Key features:

What is it?
What is it?

Content management includes all the components of the product marketing embedded in eCcommerce sites.

What is it for?
What is it for?

Content on Product Detail Pages (PDP) boosts both conversion rates and SEO on retailer sites, with customer reviews playing a key role.

Who is it for?
Who is it for?

eCommerce Managers, Content Manager, SEO Manager, Customer Support.

What are the main KPIs?
What are the main KPIs?

Completeness: Presence of description, images, videos, bullet points, enhanced content, chat, reviews, and recent ratings. Compliance: Scores for title, description, primary/secondary images, and review sentiment.

  • Get an overall evaluation of your PDP completeness adapted to retailer websites
  • Evaluate compliance vs. your reference content to highlight gaps
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  • Benchmark content completeness against competitors to inform investments in advanced features and review strategies
  • Assess the number of reviews and ratings to gauge brand attractiveness on each site compared to competitors
  • Analyze reviews to understand product relevance, identify gaps, and spot emerging features
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  • Get an action dashboard on the most critical content issues for immediate action 
  • Get alerted on recent bad reviews
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Content Management
Shalion syncs with your content systems via PIM API or file exchange, delivering AI-powered insights on compliance and customer sentiment. It models Digital Shelf KPIs with rankings and sales data, empowering your content strategy for impactful results.