ALCOHOLIC DRINKS
Heineken ES: Enhancing stock availability and sales
Through monitoring of stock availability, Heineken ES identified out-of-stock issues and reduced visibility on key platforms, impacting their online sales performance.
Action:
Using Shalion's monitoring tool, Heineken tracked stock levels in real time across retailers, identifying when products were out of stock.
This allowed Heineken to collaborate with retail partners to proactively address stock issues that had previously limited sales potential.
Shalion continued to provide ongoing monitoring, ensuring that their products were correctly displayed and readily available to consumers.
Result:
Heineken achieved greater visibility and consistency in online stock availability.
This systematic approach increased online sales.
Visuals for ongoing tracking in Shalions platform through the SI module and Availability menu.
“With Shalion's monitoring tools, we ensured consistent availability across key platforms, directly boosting our online sales and driving measurable growth.”
Leticia Bartolomé
Trade Marketing Heineken ES