AMBIENT STORE CUPBOARD
Shalion x Ambient store cupboard
A grocery client encountered a significant challenge: despite their broad product range, they had no visibility in Dia’s "salsa de tomate" category. This absence in a key category was impacting their market share and brand visibility. The "salsa de tomate" category displayed only two products, and none of the client’s offerings were among them, resulting in a total lack of visibility for their tomato sauce products under this search term.
Action:
Monitored Dia's online listings and identified skewed results in the “salsa de tomate” category.
Used Shalion’s data and platform to highlight the challenge to the retailer.
Secured the retailer’s agreement to re-tag the brand’s products with the correct keywords for visibility.
Result:
The brand’s tomato sauce products gained visibility on Dia’s platform, appearing alongside other “salsa de tomate” products.
This inclusion boosted the brand’s market presence in the tomato sauce category, enhancing competitiveness.
Visual tracking tools were implemented through Shalion’s Search module for ongoing monitoring.
“A simple visual highlighted a costly challenge. We quickly reduced lost sales and regained our position in this category.”