TOY
Shalion x Toy category
A toy manufacturer with multiple partnerships and campaign alliances needed a way for its brand and campaign teams to view retail media ads organized by specific brand groupings.
Action:
Conducted a product discovery and scoping session.
Implemented AI for image recognition to identify and categorize ads.
Shalion configured ads and groupings to match each unique campaign.
Result:
Enabled clear differentiation of campaign themes.
Provided capability to segment campaigns effectively.
PLP & PDP pages were corrected on the retailer site, making it visible to customers (and they can buy it).
Shalion's technology now identifies brand themes and campaigns automatically.
“Distinguishing individual themes is key to our business and was one of our requirements for working with Shalion. Shalion developed a specialized codification system for us, enabling us to track not only the performance of our themes but also of our campaigns.”